What does EPC mean in affiliate marketing, EPC, or “earnings per click”, is a payment procedure for affiliate programs and a formula affiliates use to calculate the value of a click-through provided to their affiliates. The term “earn-per-click” is often used in connection with PPC or pay-per-click affiliate networks, which pay affiliates for each click they receive.
What Does EPC Mean In Affiliate Marketing:
What does EPC mean in affiliate marketing, EPC stands for Profit Per Click. In affiliate marketing programs, PPC is described as the commission rate or payment you acquire for your clicks on your affiliate links.
Do you know how much you earn per click is important for calculating your affiliate marketing income and making your marketing campaigns work for you? This allows you to determine how much you will earn, which links are the most effective, and which need more work.
What Is The EPC For?
Even though EPC stands for Earnings Per Click, the terms can be misleading. The EPC formula shows the value of all clicks received, not just the value of a single click. This is a cost-per-click formula where you can analyze data from multiple clicks at once. Then, it calculates your profit per 100 clicks.
While you may obtain different amounts of commission for different types of purchases or signups, it’s important to calculate your clicks.
What Is EPC On Amazon?
EPC stands for “earnings per click” within the Amazon Associates network. This is the sum of your earnings divided by the number of clicks driven by your affiliate links.
What Is EPC In ClickBank?
The meaning of EPC is “Earnings Per Click” within the ClickBank Affiliate Network. Your earnings divided by the number of clicks driven by your affiliate links represents this sum.
EPC Is Not Affiliate Commission:
To clarify, EPC is neither total affiliate commission nor income per commission. Both of those commission metrics will generate much higher EPC numbers because some visitors to the affiliate website will click on the affiliate link but fail to make a purchase. EPC takes into account lost opportunities to convert affiliate sales.
There is no affiliate commission and earnings per commission.
Calculate Your Estimated EPC:
To calculate EPC, divide total earnings by total clicks.
For example, here is the EPC formula. Imagine you join a new dog food affiliate merchant, and send 400 clicks a month, earning 0 in affiliate commissions.
For this, Simply Divide 300 By 400 To Get Your Affiliate EPC:
300/400 = 0.75
Some affiliate networks, such as Shareasale, display network EPC per 100 clicks instead of per individual click. So, be aware of this when looking for a possible affiliate network partner.
7-day EPC means the average earnings per click for that merchant website over the last 7 days, and 30-day EPC means the average EPC over the last 30 days.
Conclusion:
Running an affiliate company requires spending money, time, and effort to find and compare affiliate offers. As a result, you must know where you should invest your money and time.
It’s very easy to get buried in measurements and numbers, and if you’re not studying the proper data, you’re undoubtedly losing money. Concentrating on EPC in affiliate marketing may seem like a quick fix, but it’s a proven useful strategy to make sure you’re not wasting your money.